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One kings lane business model

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One Kings Lane is a New York-based retailer that sells designer, vintage, and exclusive home furnishings.

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Its product line includes furniture, rugs, lighting, art and mirrors, bedding and bath, tableware, accessories, and gifts. In addition to its e-commerce site, it has brick-and-mortar stores in Southampton, NY, and as of fallNew York City [1].

One Kings Lane, an online...

It also offers design services and operates a trade program for design professionals. While decorating her new West Hollywood home, Feldman grew frustrated by the lack of high-quality but affordable furnishings available online.

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A friend introduced her to Pincus in One Kings Lane launched in Marchspecializing in discounted products from vendors that typically sold only through interior designers and from brands offering high-end, designer, or vintage home furniture and accessories.

Other collaborations included overseas sourcing trips with top designers—for instance, trips to India with Nathan Turner and Belgium with Bunny Williams yielded both hundreds of vintage and handcrafted items that were sold on the site as well as blog posts and other content.

In fact, One Kings Lane was a pioneer in content-led commerce, something that remains a cornerstone of its strategy. Its website included—and continues to include—articles, videos, home tours, and tips ranging from how to fold a fitted sheet to the design secrets of the Beverly Hills Hotel.

The goal was to contextualize the merchandise and provide shoppers with inspiration and expertise in addition to products. Inthe company launched The Studio at One Kings Lane, a showroom and interior design studio where customers could receive personalized decorating services from a team of professional in-house designers equipped to handle projects of all sizes.

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It had already started to design its own bedding, furniture, lighting, and decor as a means of providing customers with items available nowhere else. One Kings Lane continues to operate an autonomous retail strategy, selling across a mix of price points to both consumers and, via its To the Trade program, design professionals.

Among these investments was its first shop, which opened Memorial Day weekend Robertson, at 11 Jobs Lane. InOne Kings Lane repositioned its brand to communicate that it was no longer a flash-sales site.

As part of its goal to become a comprehensive source of home furnishings, the company expanded its range of proprietary product. In addition, One Kings Lane has collaborated with luxury bedding purveyors Matouk and Matteo on co-branded collections.

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To mark the culmination of its evolution to a multichannel provider of products, inspiration, and design services, in autumn One Kings Lane unveiled a redesigned logo and brand identity. One Kings Lane expanded beyond digital commerce inwith the opening of its first brick-and-mortar shop.

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Located in the popular summer-resort town of Southampton, NY, the shop was originally meant to be a summer-only pop-up store. The 3,square-foot retail space consists of a Federal-style building dating back to and believed to be the oldest building in SoHo, along with a sleek glass annex built in Via One Kings Lane Interior Design founded in as The Studio at One Kings Laneprofessional designers provide personalized decorating assistance for projects as small as styling a bookcase to those as comprehensive as furnishing an entire home.

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Customers can consult with designers in person at a One Kings Lane shop or remotely via phone or the web. Additionally, in launched its virtual design service platform, giving customers nationwide the ability to have a collaborative design experience from the comfort of their own home.


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